Social Media Terms: A Comprehensive Glossary by Buffer
With clear definitions and helpful examples, Buffer’s social media terms glossary has everything you need to know to succeed on social.
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Sophie Gil
What's New
All of Buffer's product and company updates.
Add notes to your content
You can now attach notes to content in Buffer! 📝
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Mike E
Quickly find channels, pages, and other content using keyboard shortcuts
Quick Navigator allows you to swiftly access your channels, analytics, composer or any frequently visited pages using just your keyboard! Using our Quick Navigator and shortcuts, you can do things like search your channels, open the Ideas composer, or hop from Publishing to Analytics, all with a few strokes of the keyboard.
Read MoreMike E
Mailchimp signup form on Start Page
Mailchimp integration for Start Page is now live! Convert your social media followers into email subscribers today!
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Phill Agnew
Facebook Reels Scheduling
Buffer now supports full scheduling for Facebook Reels.
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Open Beta Program
Get early access to our new features and help us improve them. Right now you can access Facebook Reels, Quick Navigation, Mastodon Analytics and AI in the Composer via the Open Beta program.
Read MorePhill Agnew
Buffer Suggestions
Our new platform for product feedback and community engagement.
Read MoreMike Eckstein
HEIC Uploads
Now supporting HEIC format for your image uploads.
Phill Agnew
Flag Suspicious Start Pages
An easy and direct way to report issues right from the Start Page
Phill Agnew
Connect your Instagram Creator account
If you're using a Creator account on Instagram, you can now connect it with Buffer! Previously, we only supported Business accounts.
Read MoreMike E
Manage and schedule YouTube Shorts
You can now schedule videos to YouTube Shorts!
Read MoreMike E
Upload longer TikTok videos
You can now upload and schedule TikTok videos up to 10 minutes long.
Read MoreMike E
Schedule Instagram Stories
Buffer now supports full scheduling for Instagram Stories (without the need for Reminders). We’re one of the first platforms to offer this game-changing feature letting all Buffer users schedule Stories in advance.
Read MorePhill Agnew
Buffer’s AI just got smarter
Buffer’s AI Assistant just got smarter, with new features such as rephrasing posts, summarizing long-form copy, expanding content, and generating personalized social media ideas.
Read MorePhill Agnew
A revamped Zapier integration
Our revamped Zapier integration includes support for Pinterest, publishing multiple images and video, adding Ideas and Drafts to Buffer, and support for Alt-text.
Read MoreMike Eckstein
LinkedIn video analytics
We've updated the way we gather LinkedIn data and can now include LinkedIn video posts in your analytics.
Mike Eckstein
Live Post Previews
See exactly how your posts will appear on each platform, while you're composing a post.
Mike Eckstein
Better LinkedIn analytics
We've updated how we gather analytics for LinkedIn and are now able to get data for all types of posts, including videos.
Read MoreMike Eckstein
2023 State of Remote Work
How remote workers from around the world feel about remote work, the benefits and struggles that come along with it, and what it’s like to be a remote worker in 2023.
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Hailley Griffis
Introducing Buffer’s AI Assistant
Buffer’s AI Assistant can generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—helping you grow your followers and super-charge your engagement. It’s available in Ideas on all Buffer plans.
Read MorePhill Agnew
Unsplash integration for Ideas
Now, you can search the Unsplash library for free, high-quality images to attach to your social media posts, all within Ideas. No more wasting time searching for the perfect image - with the Unsplash integration, you can find the perfect image for your post and attach it to an Idea in just few clicks.
Read MorePhill Agnew
Buffer for Mastodon
Buffer now supports Mastodon scheduling!
Read MoreMike Eckstein
Start Page Scheduling and Ideas Extension available on the mobile app
Now, in the Buffer mobile app, you can schedule updates to your Start Page and save Ideas wherever you find them on the web!
Phill Agnew
A better emoji picker 🤩
We've updated the Buffer composer to include a new emoji picker. It's part of a bigger update to the composer that will enable us to add more rich-text editing features and autocomplete functionality in the future.
Mike Eckstein
Schedule threads on Twitter
You can now create, save, preview and schedule Twitter threads!
Read MoreMike Eckstein
Save your ideas and save your time with Ideas
You can now save all your ideas in Buffer. Save time by crafting, creating and scheduling all your content from one place (no more jumping back and forth between tabs). With Ideas, you can capture and store on the go with our mobile app, around the web via our browser extension, or in the moment on the Buffer app.
Read MorePhill Agnew
Export reports to PDF on the Essentials plan
You can now export reports to a PDF if you are subscribed to the Essentials plan. This was previously only available on the Team plan.
Read MoreMike Eckstein
Schedule updates to Start Page
Did you know using a link on social can reduce your reach by 40.38%? With Start Page Scheduling, you post updates to your Start Page, and direct your audience to your link-in-bio (helping you get the reach you deserve). Schedule posts containing links, images and texts to your personalized Start Page feed.
Read MorePhill Agnew
10 new features in Buffer
We’ve been hard at work creating 10 new features. Now you can see teammates’ names next to their posts. spot analytics on sent Instagram posts, auto-import Gravatar profile pictures, and see analytics for Instagram Reels. Oh plus you can empty your queue with bulk deletion, preview videos, your default timezone will be based on your location, there are twice as many colours in campaigns, and the hashtag manager is available on all channels.
Read MorePhill Agnew
Attach Google Photos to your posts
Adding a Google Photo to your post just got a whole lot easier. With just one click you can open up your Google Photos account and attach the image you want to your post!
Phill Agnew
Mention company pages in scheduled LinkedIn posts
You can now mention company (and school) pages in your LinkedIn posts using Buffer. Copy a LinkedIn company page URL, paste it into your LinkedIn post, and we'll turn it into a mention for you!
Read MoreMike Eckstein
Draft, schedule, and publish Google Business Profile posts
You can now connect your Google Business Profile with Buffer. Draft, schedule, and publish What’s New, Offer, and Event posts to your Google Business Profile.
Read MorePhill Agnew
Add a draft to a campaign
You can now assign a campaign to a draft post. The draft will then appear in the campaign view alongside the rest of the content in that campaign.
Read MoreMike Eckstein
Create multiple Start Pages
Create multiple Start Pages to bring all your best ideas to life. Whether it's a page for your eye-catching content, your upcoming event, or your favorite pet. Let your imagination run wild with multiple Start Pages.
Phill Agnew
Faster video uploads
We changed the way we handle video uploads to Buffer. They should upload much faster now!
Mike Eckstein
Schedule and auto-publish Instagram Reels
You can now draft, schedule and auto-publish Instagram Reels with Buffer. It's available on web now and coming soon to our mobile apps.
Read MoreMike Eckstein
Add sent posts to a campaign
Did you forget to add a post to a campaign before publishing it? No problem! You can now retroactively add sent posts to an existing campaign.
Read MoreMike Eckstein
Auto-publish content to TikTok
Schedule your videos straight to TikTok with our brand-new integration. You can plan, create, schedule from desktop or mobile.
Read MoreMike Eckstein
Move scheduled posts to Drafts
Sometimes you might have second thoughts about a scheduled post and decide you want to edit it, but not right now. You can now move any scheduled post back to Drafts so you can work on it later.
Read MoreMike Eckstein
Add multiple images to your LinkedIn posts
You can now share up to nine images in a single LinkedIn post. Huzzah!
Read MoreMike Eckstein
2022 Diversity, Equity and Inclusion Report
We completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture.
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Katie Gilmur
Add alt text descriptions to Facebook images
You can now add image descriptions (alt text) to images that you schedule to Facebook. Adding alt text descriptions ensures that your entire audience, regardless of visual ability, can appreciate the content you share.
Read MoreMike Eckstein
Schedule Instagram carousel posts—no need for reminders
Boost your Instagram engagement (without draining the bank) with direct scheduled carousel posts. Carousels get 2% more engagement than standard posts, so start scheduling to grow your audience!
Read MorePhill Agnew
Save content for later with the all-new drafts experience
Draft, save, and schedule social content in one smooth workflow in Buffer. Your drafts are synced across mobile and web so you can save your content any time inspiration strikes.
Read MoreMike Eckstein
More Start Page themes to dazzle your fans
We've just added ten new beautiful color combinations that you can use as themes for your page. Happy designing!
Read MoreMike Eckstein
Add Spotify tracks to your Start Page
For the audio creators and artists out there, you can now add Spotify tracks to your page. We can't wait to hear them!
Read MoreMike Eckstein
The best GIFs at your fingertips
Spice up your posts with GIFs straight from Giphy. Our new integration lets you search and add GIFs from inside the composer. We hope you have fun with it!
Read MoreMike Eckstein
Scheduled LinkedIn video posts now play natively
Videos that are posted to Linkedin through Buffer will now play natively in the LinkedIn feed. Huzzah!
Mike Eckstein
2022 State of Remote Work
Data from over 2,000 remote workers around the world looking at the shifts and evolution of remote work in 2022, along with the benefits and struggles it brings.
Read MoreHailley Griffis
Hide Start Page content
There may be times when you want to temporarily hide content from your Start Page, rather than edit it or delete it permanently. Now you can!
Mike Eckstein
Customize the top of your Start Page with different banner styles
You can now choose from four different banner styles for the top of your Start Page. More options to help you make it pop!
Mike Eckstein
Re-order the channels in your publishing sidebar
You can now drag and drop channels to re-order them in the publishing sidebar. This is especially helpful if you have a lot of channels!
Mike Eckstein
Introducing: TikTok Reminders
You can now schedule TikTok Reminders from our mobile app. Create your video, save it to Buffer, then choose the best time to post. Buffer will send you a reminder at your chosen time to finish the post in TikTok. Simple!
Read MoreMike Eckstein
Edit your images
Our new editing functionalities include crop, rotate, mirror, flip, blur, sharpen, enhance, grayscale, and invert colors.
Read MoreMike Eckstein
New from Buffer: Start Page
Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.
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Joel Gascoigne
Import from Dropbox, Google Drive, and OneDrive
In just a few clicks, you can import your media from your preferred file storage service directly within Buffer and publish them to your social media channels.
Mike Eckstein
Introducing a new social media calendar
Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan.
Read MoreMike Eckstein
Share Canva-made content in a few clicks
You can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer. You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place with our new integration.
Read MoreMike Eckstein
2021 State of Remote Work
This past year, everything changed in the world of remote work. Remote work went from a niche decision some companies made to an inevitable and massive shift in the way that people work around the world. While working from home doesn’t offer the same benefits of truly remote work, it is still a remote experience.
Read MoreHailley Griffis