CAC or Customer Acquisition Cost, is the total cost of acquiring a new customer, including marketing expenses, advertising, and other efforts.
A carousel is a multi-content format used on various visual social media platforms to display images and videos consecutively.
A character counter is a tool or feature that helps users keep track of the number of characters in their social media posts to stay within platform-specific character limits.
Clickbait refers to an exaggerated or misleading headline, image, or piece of content designed to get users to click on a link and visit a specific webpage.
An online community refers to a group of individuals who come together on digital platforms to share common interests, values, or goals.
Sentiment analysis is the process of collecting and analyzing information related to how people talk about your brand on social media and to determine the emotional tone behind that message.
SMART goals are one of the most popular frameworks for setting goals and objectives for businesses, with each letter within the acronym representing a word (Specific, Measurable, Achievable, Relevant, and Time-bound).
Social media encompasses all the platforms and apps that allow people, creators, and businesses to communicate with one another, create online communities, exchange ideas, and share content.
Social media manager
A social media manager is a person responsible for creating, managing, and publishing content for a brand's social media accounts.
A sponsored post is any type of post that you spend money on to help you reach a wider audience.
UGC, also known as User-Generated Content, is any piece of content created by customers or fans to help a brand sell its product or service.
A URL Shortener is a tool that shortens up long, complicated links into short, polished links to make them easier to share on social media while still directing to the same page.
UX, or User Experience, is a user's overall experience when interacting with a product or service, like a website or app.