Social Media Marketing

A collection of posts on Social Media Marketing

Publications Flow

Feeling Conflicted About AI as a Content Writer

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

Jan 25, 2023 7 min read Flow

Umber Bhatti Content Writer @ Buffer

Feeling Conflicted About AI as a Content Writer

Latest Updates Publications Podcasts

Publications Flow

Feeling Conflicted About AI as a Content Writer

Jan 25, 2023 7 min read Flow

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Jan 23, 2023 5 min read Flow

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

Jan 16, 2023 14 min read Flow

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

7 Social Media Predictions for 2023 (according to experts)

Jan 12, 2023 7 min read Flow

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what

Tamilore Oladipo, Content Writer @ Buffer

Publications Flow

Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Dec 21, 2022 8 min read Flow

Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.

Mitra Mehvar, Social Media Manager

Publications Flow

A Beginner’s Guide to Mastodon

Nov 16, 2022 7 min read Flow

Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.

Tamilore Oladipo, Content Writer @ Buffer

Publications Flow

Feeling Conflicted About AI as a Content Writer

Jan 25, 2023 7 min read Flow

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Jan 23, 2023 5 min read Flow

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

Jan 16, 2023 14 min read Flow

Umber Bhatti, Content Writer @ Buffer

Publications Flow

7 Social Media Predictions for 2023 (according to experts)

Jan 12, 2023 7 min read Flow

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what

Tamilore Oladipo, Content Writer @ Buffer

Publications Flow

Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Dec 21, 2022 8 min read Flow

Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.

Mitra Mehvar, Social Media Manager

Publications Flow

A Beginner’s Guide to Mastodon

Nov 16, 2022 7 min read Flow

Tamilore Oladipo, Content Writer @ Buffer

Podcasts The Science of Social Media

The Keys to Epic Engagement on Social Media

Oct 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Oct 6, 2019 Social Media Marketing

-------------------------------------------------------------------------------- 10 billion. That’s the number of videos people watch on Snapchat [https://buffer.com/library/video-marketing/] every day. The same potential consumption (maybe

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Aug 12, 2019 Social Media Marketing

-------------------------------------------------------------------------------- Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands

Heather-Mae Pusztai, Team Buffer

Podcasts The Science of Social Media

10 Important Skills and Traits Your Social Media Manager Will Need

May 20, 2019 Social Media Marketing

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today,

Alfred Lua, Product Marketing @ Buffer

Podcasts The Science of Social Media

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Nov 5, 2018 Guides & Courses

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned

Brian Peters, Team Buffer

Publications Resources

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Jul 16, 2018 11 min read Social Media Marketing

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly

Brian Peters, Team Buffer

Publications Flow

An Introduction to Vertical Social Networks

Oct 31, 2022 6 min read Flow

Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.

Tamilore Oladipo, Content Writer @ Buffer

Publications Flow

Ask Buffer: How Can You Batch Content for Social Media?

Sep 22, 2022 5 min read Flow

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

Tamilore Oladipo, Content Writer @ Buffer

Publications

Buffer in 2022: 51 Features To Help You Grow Your Audience

Aug 29, 2022 9 min read Guides & Courses

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

Mike Eckstein, Product Marketing Manager @ Buffer

Publications Flow

9 New Social Media Platforms You Might Not Know About

Aug 8, 2022 8 min read Flow

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

Tamilore Oladipo, Content Writer @ Buffer

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Publications

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Aug 1, 2022 4 min read Case Studies

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

Mike Eckstein, Product Marketing Manager @ Buffer

Publications Flow

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Jul 28, 2022 6 min read Flow

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

Tamilore Oladipo, Content Writer @ Buffer

Publications Flow

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

Jul 21, 2022 9 min read Flow

For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.

Tamilore Oladipo, Content Writer @ Buffer

Publications Flow

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

Jun 28, 2022 6 min read Flow

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

Umber Bhatti, Content Writer @ Buffer

Publications Flow

How to Use Social Media to Build Connections and Grow Your Career

Jun 16, 2022 10 min read Flow

It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

Tamilore Oladipo, Content Writer @ Buffer

Publications

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Jun 8, 2022 4 min read Case Studies

This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.

Mike Eckstein, Product Marketing Manager @ Buffer

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Feeling Conflicted About AI as a Content Writer

Feeling Conflicted About AI as a Content Writer

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

7 Social Media Predictions for 2023 (according to experts)

Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

A Beginner’s Guide to Mastodon

Feeling Conflicted About AI as a Content Writer

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

7 Social Media Predictions for 2023 (according to experts)

Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

A Beginner’s Guide to Mastodon

The Keys to Epic Engagement on Social Media

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

10 Important Skills and Traits Your Social Media Manager Will Need

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

An Introduction to Vertical Social Networks

Ask Buffer: How Can You Batch Content for Social Media?

Buffer in 2022: 51 Features To Help You Grow Your Audience

9 New Social Media Platforms You Might Not Know About

Subscribe to our newsletter

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

How to Use Social Media to Build Connections and Grow Your Career

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

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