Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients.
We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy.
Tell me a bit about your agency, Tempt, and how it came about?
I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands.
Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. It’s an exciting time to be working with clients, especially with hospitality brands that are coming out of a really tough time with the pandemic. The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact.
The marketing agency world is a competitive space. How do you differentiate your own brand?
We’re a small, yet dedicated team, and we make it our purpose to deliver great outcomes, with full enthusiasm and accountability. Between the five of us, we have many years of marketing and PR experience, and when you combine that with our customer-focused attitude, we’re truly able to get results that our clients actually want. Not just in terms of brand-building but also driving a commercial impact and ROI - things like bookings or sales. We try to bring this to every collaboration, alongside new ideas and fresh approaches for the brands we work with. Overall our clients are happy as we’re a team that’s brimming with passion, personality, and accountability.
How does social media fit into the broader range of services that you provide?
We know that social media marketing is one of the best ways to build a community around a brand and connect with potential buyers. But from planning and content creation to influencer outreach and daily inbox management, the scope can be huge. Our strategic process involves auditing our clients’ digital presence, helping them set clear objectives, and then recommending content ideas across the most effective channels, setting the foundations to help their profiles grow. We support them in planning, content creation, and management for organic and paid social media campaigns.
Why did you decide to use Buffer rather than other social media management tools?
Buffer as a social media management tool was our preferred choice as it allows us to manage all of our client’s social media in one place. It’s really simple and user-friendly – the interface is nice. We use Buffer for scheduling, engaging, and pulling analytics reports.
What role does Buffer play in your day-to-day?
Buffer as a day-to-day tool is so important for us as it means that we can manage all of our client’s campaigns and allows us to plan content across numerous platforms well in advance. It has become part of our everyday work life and a go-to tool for not only scheduling but client analytics and reporting.
Do you have any favorite features?
Personally, the Buffer analytics tool has become a great asset for our social media management. The analytics in Buffer allows us to track client performance, analyze our posts, and report our results. This means that we can be transparent with our clients and ensure that our reporting is clear and concise. The efficiency of analytics reporting means that we can take learnings and adapt our future content to reflect those learnings.
What's the most effective or interesting social media strategy you've implemented this year?
From an organic perspective, our own brand refresh campaign has been really successful and well received. We took a very visual and informative approach to assets across socials and we’ve seen a huge spike in website visits off the back of it.
What's one piece of advice you'd give to a social media marketer that wants to build their own agency/freelancing business?
The best advice I can give is to show up with purpose and make sure client expectations are set from the beginning. The scope for what social media can include is massive, there’s so much involved – it’s all about outlining the finer details from the outset with the client.
Looking for a better way to deliver social media results for your clients? Buffer has the most intuitive scheduling, engagement, and analytics features with agency-friendly pricing. Learn more at https://buffer.com/agency.