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The Science of Social Media (Buffer Podcast) is a weekly audio experience exploring best-practices and insights from top social media marketing experts.

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The Best Instagram Stories of 2019

Episode

The Best Instagram Stories of 2019

The Science of Social Media

-------------------------------------------------------------------------------- Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. [https://99firms.com/blog/instagram-stories-statistics/#gref] I’

Brand Secrets for Standing Out in a Crowded World

Episode

Brand Secrets for Standing Out in a Crowded World

The Science of Social Media

-------------------------------------------------------------------------------- These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features,

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Episode

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The Science of Social Media

-------------------------------------------------------------------------------- The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a

A Crash Course in Custom Audiences for Your Social Media Ads

Episode

A Crash Course in Custom Audiences for Your Social Media Ads

The Science of Social Media

-------------------------------------------------------------------------------- When you want to get your message in front of the right people on social media [https://buffer.com/publish], where do you turn? More and more, brands and businesses are turning to social ads [https://buffer.com/resources/social-media-ads-strategies/] and custom audiences. You can do a lot of

The Keys to Epic Engagement on Social Media

Episode

The Keys to Epic Engagement on Social Media

Social Media Marketing

-------------------------------------------------------------------------------- It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis

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