Research

A collection of posts on Research

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Jan 18, 2018 7 min read Research

We’ve just launched out 2019 State of Social report: Check out the latest social media data, and learnings here [https://buffer.com/state-of-social-2019]. What’

Ash Read, Head of Content at Buffer

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Jan 18, 2018 7 min read Research

We’ve just launched out 2019 State of Social report: Check out the latest social media data, and learnings here [https://buffer.com/state-of-social-2019]. What’

Ash Read, Head of Content at Buffer

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Nov 7, 2017 12 min read Research

At Buffer, we’re big fans of using data and research to guide our social media strategy [https://buffer.com/library/social-media-marketing-plan/]. So when it

Alfred Lua, Product Marketing @ Buffer

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Dec 19, 2016 8 min read Research

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve

Alfred Lua, Product Marketing @ Buffer

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Nov 14, 2016 10 min read Research

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how

Ash Read, Head of Content at Buffer

What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

Oct 19, 2016 8 min read Research

How active is your brand on Pinterest? With 150 million monthly active users [https://business.pinterest.com/en/blog/150-million-people-finding-ideas-pinterest] spending an average of 98

Hailley Griffis, Head of Communications & Content @ Buffer

The Psychology of Social Media: Why We Like, Comment, and Share Online

Aug 10, 2016 12 min read Research

What would happen if you were to “like” everything you saw on social media? The developer Rameet Chawla found out when he built a script

Courtney Seiter, Former Director of People @ Buffer

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

Jun 6, 2016 5 min read Research

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand

Ash Read, Head of Content at Buffer

Research

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

The Psychology of Social Media: Why We Like, Comment, and Share Online

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

Join 140,000+ small businesses like yours that use Buffer to build their brand on social media every month

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

The State of Social 2019 Report: New Data and Social Media Marketing Research

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

The State of Social 2019 Report: New Data and Social Media Marketing Research

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

The Psychology of Social Media: Why We Like, Comment, and Share Online

Why Do Tweets Go Viral? Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

6 Proven Strategies for Successfully Promoting Content Across Social Media

Join 140,000+ small businesses like yours that use Buffer to build their brand on social media every month

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