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Build a loyal and engaged audience on social media

See all of your comments, stay on top of important interactions, and turn followers into fans using Buffer.

Start a free 14-day trial

Reply to comments from your desktop

View your unanswered comments in one simple dashboard. Buffer will highlight the most important ones for you.

Screenshot of Engagement's dashboard

Never miss
a comment

The familiar grid view allows you to see which posts have unanswered comments and quickly jump from post to post.

Illustration of several instagram screenshots
Southern Elegance Candle Co logo

"Compared to what we were using before, the notifications are more accurate and it’s so much easier to interact and comment back."

Southern Elegance Candle Co logo

Bryanna-Nicole Evans,
Social Media Manager

Prioritize important conversations

Smart alerts using machine learning let you know at a glance if a post has questions, negative sentiment, or comments about a purchase.

Prioritizing comments in the engage dashboard

It's all about speed

There's only so much time in the day for social media marketing. Keyboard hotkeys and smart emojis help you quickly interact with more fans, without having to pick up your phone.

Illustration of hotkeys being used in the dashboard
Luis Cancel, Managing Editor's Photo

Buffer has made sharing our story and building our brand on social media so much easier.

Luis Cancel, Managing Editor

Liz Gillis, Digital Marketer's Photo

On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that.

Liz Gillis, Digital Marketer

Troy Petrunoff, Marketing Manager's Photo

For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts.

Troy Petrunoff, Marketing Manager

Rodrigo Hyago, Social Media Content Manager's Photo

Buffer makes it easy for us to monitor all of our engagement and strengthen the connection with our audience.

Rodrigo Hyago, Social Media Content Manager

Joe Loria, Content Manager's Photo

Buffer saves us, literally, hours and in turn helps us spread our message even further.

Joe Loria, Content Manager

Luis Cancel, Managing Editor's Photo

Buffer has made sharing our story and building our brand on social media so much easier.

Luis Cancel, Managing Editor

Liz Gillis, Digital Marketer's Photo

On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that.

Liz Gillis, Digital Marketer

Troy Petrunoff, Marketing Manager's Photo

For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts.

Troy Petrunoff, Marketing Manager

Rodrigo Hyago, Social Media Content Manager's Photo

Buffer makes it easy for us to monitor all of our engagement and strengthen the connection with our audience.

Rodrigo Hyago, Social Media Content Manager

Joe Loria, Content Manager's Photo

Buffer saves us, literally, hours and in turn helps us spread our message even further.

Joe Loria, Content Manager

FAQ

1
What is a social media engagement tool?

A social media engagement tool is a platform that allows small business owners, or social media managers, to reply to their social media comments, stay on top of important interactions, and turn followers into fans.

2
Why do I need a social media engagement tool?

There are many benefits in using a social media engagement tool to reply to comments. Here are a few reasons why people prefer to use Buffer’s engagement tool:

  • Our simple dashboard makes it easy to see and respond to all of your comments quickly, without jumping from platform to platform;
  • We use a mix of filtering and machine learning to identify whether a comment is a negative comment, a comment with a question, or a comment about a purchase;
  • You can use keyboard hotkeys and smart emojis to help you quickly interact with more fans, without having to pick up your phone.

3
How does Buffer’s engagement tool work?

Replying to comments on social media can seem like an overwhelming task, but it doesn’t have to be. Buffer’s engagement tool allows you to engage with your followers quickly and easily across Facebook Pages and Instagram business accounts.With a few clicks, you can reply or react with an emoji and make sure every comment is answered. Plus, with our sentiment and label features, you won’t miss an opportunity to connect with your customers. You can quickly see negative comments, questions, or comments about your orders — right from your dashboard!

4
Why is it important to reply to comments on social media?

By replying to comments on social media, you’re showing your followers (and customers) that you care, that you’re responsive, and that their feedback matters. All of this helps you build connections and can help you stand apart from other businesses who aren’t as responsive. Also, when followers know they can expect a reply from you, they’re more likely to comment on other posts, tag you in Stories, and share your brand with non-followers. All of this increases overall social media engagement and serves as word-of-mouth marketing.

5
How quickly should I reply to comments on social media?

If you don’t have a dedicated social media manager or team, replying to every comment, DM, and message can be tough. But, responding in a timely manner is important, especially on platforms like Instagram where Stories expire in 24 hours. Using our engagement tool will make it easy to see and respond to all of your comments quickly, without jumping from platform to platform.

6
What social media channels are supported on Buffer’s engagement tool?

With Buffer’s engagement tool, you can reply to comments quickly and easily across Facebook Pages and Instagram business accounts.

7
Can I use the engagement tool for free?

Our engagement tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card required and you can cancel at any time.

140,000+ people like you use Buffer to build their brand on social media every month